Many of these tools hinge on using generative AI to try out a variety of different tactics on a video to find what works best.

Select creators will get access to the tool "soon." ...

At its Made On YouTube annual event, YouTube announced new tools for YouTube Studio, the app creators use to manage their channels, aimed at helping them analyze their videos and grow their audiences.

YouTube Custom Feeds let users create personalized recommendation tabs with AI prompts, giving viewers more control over what appears on their homepage.